Genocide in the Congo?

The other day in class, Mckenna mentioned that there was a genoicde watch in the Democratic Republic of Congo. If it was really that bad, you'd think I would've heard it on the news at some point. As it was, I had not heard anything about this and decided to look into it. This is what I found:

Democratic Republic of Congo

Civilians in the eastern Democratic Republic of Congo remain victims of mass killings, severe torture and widespread rape at the hands of numerous armed groups operating in the provinces of North Kivu, South Kivu and Orientale.  Conflict in the DR Congo has resulted in an estimated 5.4 million civilian deaths since 1996.
In the eastern provinces of North and South Kivu, civilians are targeted by the rebel Forces Democratique de Liberation du Rwanda (FDLR). During its attacks, the FDLR burns villages and killed innocent residents. Human Rights Watch estimates that these attacks have killed more than 1,000 civilians since January 2009 .
The Congolese Army, known as the FARDC predates on civilians throughout the country, engaging in looting and gender based violence against civilians that it should be protecting.
In the Haut-Uele and Bas-Uele regions of Orientale province, more than 1,400 civilians have been killed in massacres and attacks committed by the Lord's Resistance Army (LRA) led by Joseph Kony since Christmas of 2008, when the LRA established itself as one of the largest threats to civilians in the DR Congo.
While the DR Congo features the world’s second-largest peacekeeping force, MONUSCO, the presence of these peacekeepers have yet to bring peace to an area that has been embroiled in conflict since 1996.
From http://www.genocideintervention.net/educate/crisis/democratic_republic_of_congo


According to this website, this has been going on since 1996. Had anyone tried to stop it at all? I decided to look into that too and I found a report from the U.S. Department of State
http://www.state.gov/g/drl/rls/hrrpt/2007/100475.htm
It's really long, so I'm not going to repost it on here, but it basically talks about the horrors occuring in the Congo. There is also a U.N. group there trying to keep the peace. The Department of State report was from 2008 though. If this problem has exsisted since 1996, why has it taken the world twelve years to even recognize it? Anyone else know any more about this or have any opinions?